It perfectly demonstrates the user experience:
Take some photos with your friends.
View your slideshow on the heads up display.
Walk outside to find your own photos popping up throughout the NYC skyline window display.
Tweet with #hmnyc or #fashion #nyc to tell you friends to come check it out.
Watch as your real-time tweets stream across the skyline.
Go home and download your photos from HMNYC Project.
Special thanks to Emily, Liangjie, Derek, Matt, Eddie, Milena, Winslow, Adam H, Luis, Daniel, Genny, Dad, and anyone I’m forgetting. This wouldn’t have been possible without you.